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Processor Press

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Sports

James Hird swaps coaching hopes for AI firm role

Sports · 29 October 2026

James Hird swaps coaching hopes for AI firm role

James Hird, passed over for the Essendon senior coaching job, will head the sports division of a $220 million AI company backed by former Essendon chairman Paul Little, marking a shift from footy tactics to data‑dr…

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