Meta Turns Hyperlinks into a Premium Feature, Limiting Free Pages to Two per Month

Meta has officially made hyperlink sharing a premium feature. Free Facebook Pages can post up to two external links each month; any additional links require a paid subscription.

The logic, according to Meta’s enterprise team, is simple: every link that points elsewhere is a potential loss of attention and ad revenue. By capping free outbound traffic, the company nudges creators to keep their audience inside the platform.

For small businesses and hobbyists, the change feels a bit like putting their Page on a strict two‑link diet. They now have to decide which links are worth the extra cost, effectively budgeting their outbound traffic the way one might ration rations in a siege.

The paid tier promises broader reach and the ability to share unlimited links, essentially letting pages pay to let followers wander off to other sites.

This move is part of a wider trend where social platforms monetize the very act of directing users elsewhere, turning the simple act of sharing a recipe or a cat video into a revenue‑generating decision.