SiriusXM Names Former Tubi CEO Anjali Sud as New CEO, Replacing Jennifer Witz

SiriusXM has appointed Anjali Sud, the former head of Fox’s streaming service Tubi, as its new chief executive, succeeding long‑time executive Jennifer Witz.

The board’s announcement came in a corporate press release that emphasized the move is less about “old‑school” satellite radio and more about expanding on‑demand audio. “We believe that the experience and the boldness of a streaming CEO will help us broaden the appeal of the Sirius offering,” the release said.

Sud’s arrival signals a rare crossover: a streaming‑first leader now steering a satellite broadcaster. It’s the kind of irony that feels like putting a YouTuber in charge of the city’s public library.

Industry observers note the appointment may hint at a larger shift, with audio increasingly focused on playlists, binge‑listening, and the click‑to‑play culture that made streaming services a hit.

The transition also raises questions about brand identity. Will SiriusXM keep its trademark satellite‑radio feel, or will it evolve into a more algorithm‑driven, streaming‑centric experience?