Texas Broadcast TV Rakes in Midterm Ad Money as Digital Stalls

Political ad spending is surging nationwide, yet broadcast television continues to dominate the market.

In Texas, local stations are seeing a particularly strong surge, with the majority of political ad dollars flowing to over‑the‑air outlets during the midterm cycle.

Industry observers note that despite advertisers shifting some budgets to digital and streaming, the reach and habit of viewers tuning in to local news keep broadcast TV at the top of the spending list.

The result is a bonanza for Texas broadcasters, who are turning the election season into a lucrative period while digital platforms see comparatively modest returns.

The trend underscores the continued relevance of traditional TV for political messaging, especially in a state where voters still rely heavily on local broadcast news.