DraftKings’ AI Targeting Strategy Faces Congressional Scrutiny

Online sports‑betting company DraftKings is under pressure from Congress and several state officials who are questioning the way it uses artificial‑intelligence systems to target potential customers.

Lawmakers have raised concerns about privacy, consent and the ethics of using algorithms to identify high‑value bettors. The scrutiny reflects a broader push to ensure that online gambling platforms employ responsible marketing practices.

DraftKings said it will cooperate with regulators and declined to provide detailed comments on how its AI tools operate. The company’s response underscores the growing regulatory focus on the intersection of technology and gambling.