Amazon Ditches the ‘Fire’ Label for ‘Alexa’ as Tablets Finally Get Full Android Access

Amazon has quietly retired the “Fire” name, rebranding its tablet lineup as “Alexa Tablets.” The most eye‑catching newcomer is the Alexa Tablet 12 Pro, priced at $499 and sporting a “wild new matte display.”

Beyond the glossy finish, the big news is that these tablets now run Android with unrestricted access to the Google Play Store, ending the need for sideloading tricks that once felt like a secret mission.

The lineup now includes the Alexa Tablet 11 and the Alexa Tablet 8, the latter aimed at younger users or anyone who prefers a more pocket‑sized screen. All three models feature aluminum bodies and run the same full‑Android experience.

In short, Amazon’s tablets have shed their fire‑brand inferno and emerged as Alexa‑powered devices that finally let you download the apps you actually want, without the workarounds of the past.