P&G’s New CEO Says Brand Loyalty Remains Key as Costs Rise

Procter & Gamble’s newly installed chief executive, Shailesh Jejurikar, emphasized on the latest earnings call that brand loyalty continues to be the company’s core strength even as input costs climb.

Jejurikar explained that the firm intends to pass a modest sliver of higher input prices on to consumers, while relying on the enduring power of its trusted brands to maintain demand.

He also highlighted how artificial intelligence is being deployed to sharpen the company’s competitive edge, including a data‑driven inventory system designed to better anticipate consumer demand and reduce waste.

Investors responded cautiously, keeping the stock in a tight trading range as the company’s guidance reflected a careful balance between cost pressures and brand‑driven growth.