Wednesday, 14 October 2026

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Juniper’s Weighty Shift: From Scales to Stethoscopes as US Giant Launches Hers Women’s Clinic

Juniper’s Weighty Shift: From Scales to Stethoscopes as US Giant Launches Hers Women’s Clinic

Juniper’s scales have finally hung up their numbers – the brand is swapping them for stethoscopes.

The US health conglomerate announced it is scrapping its weight‑oriented Juniper line and replacing it with a women’s health clinic named Hers. The move is presented as more than a simple rebrand; the company says Hers will provide a full suite of women’s health services.

Eucalyptus co‑founder Tim Doyle cautioned that some women might balk at the brand’s American roots, but he assured that Hers will turn Juniper into a comprehensive women’s health clinic.

Steven Hawkins and Tim Doyle Move Through Elephant Grass, 1969 — Archives Branch, USMC History Division, CC BY
Steven Hawkins and Tim Doyle Move Through Elephant Grass, 1969 — Archives Branch, USMC History Division, CC BY

While the transition may feel like a weight‑lifting routine turned into a wellness check‑up, only time will reveal whether patients embrace the new name and its promise of holistic care.

if this one landed.